With today’s swiftly moving technology, it’s increasingly difficult to keep on top of all the new social networks, review sites, and search engines. When trying to see what has been said about your business on these websites, it’s downright difficult and time consuming to check each site manually. If you consider that a new wall post can be made at any time of the day or a customer is more likely to leave a review after a negative experience, it’s necessary to continually check those same websites, where your business’ reputation exists, over and over again. If you’re anything like me, you are probably thinking “there has to be a more efficient way”! Google Alerts to the rescue! Google Alerts allows anyone with a Google account to monitor the latest relevant Google results of search queries (like the ones you type into google.com) by creating an Alert and having Google do the work for you! Alerts can be used to monitor a developing news story, keeping current on a specific competit...

In part one of SEO Basics , we went over three points: Title Tags, Meta Descriptions, and Heading Tags. In today’s blog, “SEO Basics for your Website: Part Two”, we will cover three more major points that play an important role for On Page SEO. They are: Content, Canonicalization of Duplicate Content, and URL Structure. Today, Content is King. The search engines are giving priority to websites that have fresh and interesting content. Since Google’s Panda Algorithm, you can no longer get away with thin content. You need unique and informative content. You also need to prioritize your content and spend more of your time on it. Your website needs to offer interesting content to your visitors. A feature that can greatly improve your website’s On Page SEO is to create a Blog where you can write about subjects that attract your prospective customers. You can start by using Google’s Keyword Planner to get keywords related to your industry and for relevant blog ideas. Another tip is to use ...

By Karina Tama SEO Basics are crucial for your website . Many people don’t give importance to this step when building a website. However, you have to start with SEO Basics to help position your website properly to get higher ranking in the search engines, thus making it possible for more people to find your site. We will go over the following in this chapter: Title Tags, Meta Descriptions, and Heading Tags. Title Tags are really important to use. You have to use a main keyword and variations in each page. The main keyword and set of variations need to be different per page. You should not pretend to trick the search engines by using the same main keyword in several pages. The written content of your website has to flow naturally and be clear. You first write for the audience than for the search engine. You need to avoid stuffing your title tags with a bunch of keywords. It’s really bad to have your titles spammed. On the other hand, Google used to display 70 characters of a titl...

By Karina Tama Are you wondering how much more you can do to improve your Social Media Marketing ? Have you already tried the most popular social media marketing outlets without results? Well, stop worrying about it! I will explain in details four unique ways to engage people. First, you can start to host Social Media Events by organizing a virtual event on Facebook. This can be done by creating nice images and posting them on your Facebook FanPage . Plus, you can also send them to all your contacts. However, you need to think about an eye-catching name for the event such as: Happy Get Together. Then have the event for at least 24 hours so that you allow people to publish their Facebook Fan Page on your wall. Furthermore, you can get a lot of new fans, build loyal followers, and be the leader of this kind of event in your community. Welcome to our Facebook Party! I recommend using this approach once a month so that it will always build excitement. Send the event invita...

By Karina Tama Social Marketing shows that including social media marketing in our marketing efforts will bring results, engage the audience, and create success. Social Media will inform your active customers about updates in your products or services. It will also educate the audience about your company. By educating the audience, it will bring new followers, fans, and leads. Social Marketing will empower your credibility by turning your customers into powerful brand advocates. This will engage them in peer-to-peer sharing and influence marketing. Using different outlets such as Facebook , Pinterest, Twitter, and YouTube will create visibility for your brand or company. Therefore, stay focused and choose the right outlets for your business. For example, if you sell shoes, it’s a must for your company to use Pinterest and Instagram, or if you sell services such as Internet Marketing, it’s a must to write blogs , create video tutorials, and images. Example of Social Media...

By Karina Tama Are bad reviews destroying your business reputation? Reputation Management for your business is a must! Do you know how much a customer can cost you? Can your business afford to lose repeating and new customers due to bad reviews and harmful comments on the Internet? I am sure the answer is NO. So let’s go over this subject in depth! What is Online Reputation Management? We will do an easy exercise, Google your company’s name, brand and products. What do you see? Do you like what you see? Do you see something negative or you can’t find your business name in the search results? After you get your results or answers you will realize the importance of reputation management? If you see any bad comments or reviews, you need to take action in order to respond to harmful posts. If you don’t find your business on the Internet, you will need to update your business listing. Online Reputation Management involves everything about establishing trust in your business, brand...

By Karina Tama Today, your business reputation matters more than before. This is why you have to be on top of it. A 2013 study shows that 79 % of people’s purchasing decisions rely on reviews. It’s not what you say about your business. What counts is what people say about your business. Take control of what people are saying about your business is a must if you want to succeed in business. It takes many years and hard work to build a name. At the same time, it can be destroyed in seconds through a bad review or a careless comment on the Internet. Monitoring your listings and tracking your reviews play a huge part in managing your online business reputation. How well a business ranks on search engines is influenced by the consistency and accuracy of its listings across the internet. Whether or not a business is listed consistently on web directories, review sites, and social networks will have a major impact on its search engine rank. Most businesses aren't aware of just h...