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Showing posts from June, 2014

Using Google Alerts to Monitor Your Reputation Online

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With today’s swiftly moving technology, it’s increasingly difficult to keep on top of all the new social networks, review sites, and search engines. When trying to see what has been said about your business on these websites, it’s downright difficult and time consuming to check each site manually. If you consider that a new wall post can be made at any time of the day or a customer is more likely to leave a review after a negative experience, it’s necessary to continually check those same websites, where your business’ reputation exists, over and over again. If you’re anything like me, you are probably thinking “there has to be a more efficient way”! Google Alerts to the rescue!

Google Alerts allows anyone with a Google account to monitor the latest relevant Google results of search queries (like the ones you type into google.com) by creating an Alert and having Google do the work for you! Alerts can be used to monitor a developing news story, keeping current on a specific competitor …

SEO Basics for your Website: Part Two

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In part one of SEO Basics, we went over three points: Title Tags, Meta Descriptions, and Heading Tags. In today’s blog, “SEO Basics for your Website: Part Two”, we will cover three more major points that play an important role for On Page SEO. They are: Content, Canonicalization of Duplicate Content, and URL Structure.

Today, Content is King. The search engines are giving priority to websites that have fresh and interesting content. Since Google’s Panda Algorithm, you can no longer get away with thin content. You need unique and informative content. You also need to prioritize your content and spend more of your time on it. Your website needs to offer interesting content to your visitors. A feature that can greatly improve your website’s On Page SEO is to create a Blog where you can write about subjects that attract your prospective customers. You can start by using Google’s Keyword Planner to get keywords related to your industry and for relevant blog ideas. Another tip is to use a …

SEO Basics for your Website: Part One

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By Karina Tama

SEO Basics are crucial for your website. Many people don’t give importance to this step when building a website. However, you have to start with SEO Basics to help position your website properly to get higher ranking in the search engines, thus making it possible for more people to find your site.

We will go over the following in this chapter: Title Tags, Meta Descriptions, and Heading Tags. Title Tags are really important to use. You have to use a main keyword and variations in each page. The main keyword and set of variations need to be different per page. You should not pretend to trick the search engines by using the same main keyword in several pages. The written content of your website has to flow naturally and be clear. You first write for the audience than for the search engine. You need to avoid stuffing your title tags with a bunch of keywords. It’s really bad to have your titles spammed. On the other hand, Google used to display 70 characters of a title. Lat…