The team at CrucialClicks.com went to New York City to explore the latest in Search Marketing And Digital Advetising. SMX East 2015 covered all of the online marketing options we are now using or should consider, including paid search advertising, SEO, social media (earned, owned and paid), display advertising and local/mobile. During the last week of September 2015, The team at CrucialClicks.com visited the Big Apple to attend the Search Marketing Expo – East 2015 conference. We attend the Search Marketing Expo, annually, to brush up on our search marketing skills. We attend to explore changes in the marketing landscape and to learn best practices. We apply this knowledge to enhance our products and services on behalf of our current and future customers. Each year, a wide range of topics are covered. This year’s topics include Content, Keyword Research & The Art Of Audience Engagement, Exploring The New World Of Entity Search, Link Auditing & Best Practices For Acquir