By Karina Tama Colors evoke emotions and feeling. The use of colors in marketing is an important part for your Brand. There are colors that work better than others in Marketing. How Colors affect your Brand? Here are few interesting information about it. First, the colors your company uses establishes your Brand. The decision is, what color fits my business? Well, there are different colors that transmit different feelings. For example: Green is associated with calm, security and money. Blue is used for the medical and Internet industry. Brown is related with ruggedness. Purple evokes sophistication. White is seemed as a clear, simple and pure. The logo of your company can also use the colors of your industry. As an example: Burger King and McDonald’s the two giants in the fast food business used the same colors; Yellow and Red. Yellow represents happiness, this is sending a message to consumers that eating at McDonald's is a fun experience. On the other hand, Red evokes e...