By Karina Tama Are bad reviews destroying your business reputation? Reputation Management for your business is a must! Do you know how much a customer can cost you? Can your business afford to lose repeating and new customers due to bad reviews and harmful comments on the Internet? I am sure the answer is NO. So let’s go over this subject in depth! What is Online Reputation Management? We will do an easy exercise, Google your company’s name, brand and products. What do you see? Do you like what you see? Do you see something negative or you can’t find your business name in the search results? After you get your results or answers you will realize the importance of reputation management? If you see any bad comments or reviews, you need to take action in order to respond to harmful posts. If you don’t find your business on the Internet, you will need to update your business listing. Online Reputation Management involves everything about establishing trust in your business, brand...

By Karina Tama Today, your business reputation matters more than before. This is why you have to be on top of it. A 2013 study shows that 79 % of people’s purchasing decisions rely on reviews. It’s not what you say about your business. What counts is what people say about your business. Take control of what people are saying about your business is a must if you want to succeed in business. It takes many years and hard work to build a name. At the same time, it can be destroyed in seconds through a bad review or a careless comment on the Internet. Monitoring your listings and tracking your reviews play a huge part in managing your online business reputation. How well a business ranks on search engines is influenced by the consistency and accuracy of its listings across the internet. Whether or not a business is listed consistently on web directories, review sites, and social networks will have a major impact on its search engine rank. Most businesses aren't aware of just h...