By Karina Tama Are you wondering how much more you can do to improve your Social Media Marketing ? Have you already tried the most popular social media marketing outlets without results? Well, stop worrying about it! I will explain in details four unique ways to engage people. First, you can start to host Social Media Events by organizing a virtual event on Facebook. This can be done by creating nice images and posting them on your Facebook FanPage . Plus, you can also send them to all your contacts. However, you need to think about an eye-catching name for the event such as: Happy Get Together. Then have the event for at least 24 hours so that you allow people to publish their Facebook Fan Page on your wall. Furthermore, you can get a lot of new fans, build loyal followers, and be the leader of this kind of event in your community. Welcome to our Facebook Party! I recommend using this approach once a month so that it will always build excitement. Send the event invita...

By Karina Tama Social Marketing shows that including social media marketing in our marketing efforts will bring results, engage the audience, and create success. Social Media will inform your active customers about updates in your products or services. It will also educate the audience about your company. By educating the audience, it will bring new followers, fans, and leads. Social Marketing will empower your credibility by turning your customers into powerful brand advocates. This will engage them in peer-to-peer sharing and influence marketing. Using different outlets such as Facebook , Pinterest, Twitter, and YouTube will create visibility for your brand or company. Therefore, stay focused and choose the right outlets for your business. For example, if you sell shoes, it’s a must for your company to use Pinterest and Instagram, or if you sell services such as Internet Marketing, it’s a must to write blogs , create video tutorials, and images. Example of Social Media...

By Karina Tama Are bad reviews destroying your business reputation? Reputation Management for your business is a must! Do you know how much a customer can cost you? Can your business afford to lose repeating and new customers due to bad reviews and harmful comments on the Internet? I am sure the answer is NO. So let’s go over this subject in depth! What is Online Reputation Management? We will do an easy exercise, Google your company’s name, brand and products. What do you see? Do you like what you see? Do you see something negative or you can’t find your business name in the search results? After you get your results or answers you will realize the importance of reputation management? If you see any bad comments or reviews, you need to take action in order to respond to harmful posts. If you don’t find your business on the Internet, you will need to update your business listing. Online Reputation Management involves everything about establishing trust in your business, brand...

By Karina Tama Are you thinking to implement Facebook Ads for your business? How to use it? Boost vs. Promote? It depends on the goals that you want to reach. Do you want to get likes and followers that eventually will convert into leads? Or you want to drive traffic to your website? The answer would be what's best for your business. Most of the marketers choose Boost a post because it’s the easiest way. However, my personal opinion is to Promote a post. Here I will show you in detail the steps with the pros and cons of both options. Boost or Promote, what should I do? Boost a Post works in the following way. Just by clicking Boost a Post in the lower right corner, you can Boost your post. When you click “boost your post”, it will show you a new window where you can choose to push your post to: people who like your page and their friends or people you choose through targeting. I will recommend the second option, you don’t want to push your post to people who are alrea...

By Karina Tama Today, everything has gone global. That’s why Internet Marketing plays an important role in any business. Your business needs Social Media Marketing in order to inform, engage, generate leads, and acquire new customers. First, people are looking for solutions not for products. Now, Customers are trusting peer recommendations. Your business has to inform the audience about how your products or services work. Social Media is the best way to do it because traditional marketing will not reach out to all people. Internet Marketing does do this by using Social Media outlets. Therefore, you will get your audience updated about your business. Second, using Social Media and its tools, will engage your audience through different Social Media Outlets such as Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, etc. Facebook is the biggest Social Media outlet. It has 1,310,000,000 billion active monthly users. Facebook gives you a huge exposure for your business. Twit...

By Karina Tama Colors evoke emotions and feeling. The use of colors in marketing is an important part for your Brand. There are colors that work better than others in Marketing. How Colors affect your Brand? Here are few interesting information about it. First, the colors your company uses establishes your Brand. The decision is, what color fits my business? Well, there are different colors that transmit different feelings. For example: Green is associated with calm, security and money. Blue is used for the medical and Internet industry. Brown is related with ruggedness. Purple evokes sophistication. White is seemed as a clear, simple and pure. The logo of your company can also use the colors of your industry. As an example: Burger King and McDonald’s the two giants in the fast food business used the same colors; Yellow and Red. Yellow represents happiness, this is sending a message to consumers that eating at McDonald's is a fun experience. On the other hand, Red evokes e...

By Karina Tama Here are this week's latest updates in Social Media. Enjoy reading and take advantage of the amazing things that are happening now! Facebook Facebook’s new feature: with a single click you can manage your groups "NEW Facebook feature: Manage the Groups you Admin with a single click" Announcing FB Newswire "Today, we're excited to announce FB Newswire, a resource that will make it easier for journalists and newsrooms to find, share and embed newsworthy content from Facebook in the media they produce." Facebook Nearby Friends "If you turn on Nearby Friends, you'll occasionally be notified when friends are nearby, so you can get in touch with them and meet up" LinkedIn LinkedIn Launches Sponsored Updates API and Partner Programs "Sponsored Updates Partners help companies improve the ROI for their campaigns" LinkedIn announced Certified Content Partners "They help connect companies with publis...

By Karina Tama Everybody wants to engage their audience through Social Media . There are several ways of doing it such as: creating a bond, providing content with interesting writing (Blogs), giving prizes to get leads and so on. It sounds easy, but it isn’t. Nobody has the magic formula to get results from Social Media. There are so many outlets. Which one is the right fit for your industry? How to help my company that sells software in Pinterest ? How to get followers on Instagram ? People write about these topics all the time, but we will only know that what works for each industry is when we try. So, let's try several tips and see how we engage the audience in the most consistent way. Sean Gardner, said “Social Media is not just an activity; it is an investment of valuable time and resources.” Getting followers and likes are important. Finding the right keywords while writing content to be indexed by the search engines can also help SEO . But the reality is: we need con...

By Karina Tama Do you need better exposure on LinkedIn? You have a profile on LinkedIn, but you are not getting what you have expected? Here I will teach you a few tips that will help you to increase your exposure on LinkedIn. LinkedIn is a social network outlet where we can reach business owners, managers, decision makers and more important people. This social media outlet can also help you generate leads, interact with networks, and maintain a social presence. You should take advantage of this amazing tool like LinkedIn, and invest more time creating and editing your profile. You have to look professional by using a picture that speaks for you and the job you do. For example, if you are a public speaker, then you should post a picture when you are giving a speech in a conference room with an audience. Moreover, you must write all your information about your education, job experiences, certifications, volunteer experience, etc. In addition, you need to use the headline resource...

Nowadays, Internet Marketing is the new approach for businesses to stay ahead. Organic Social Media is the main component that supports Internet Marketing. The guidelines of the Search Engine changes often and people demand more for Social Media. The audience wants to be informed and be heard. Social Media is not anymore a channel to post news about goods and services. Instead Social Media has become a channel to interact with followers, listen to their needs, and provide information to your business. In this article we will discuss five ways to build a great Organic Social Media Plan for any business. First, the beginning of any Organic Social Media Campaign is the creation of the outlets such as: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, etc. It is important to choose wisely the ones that are oriented in the industry we work for. For example, if the marketing campaign is for the Shoe Industry, it’s important to create Pinterest and Instagram. After interest...

There are a few things that are really important about a successful Local SEO Tips . We have to add other marketing tools which can’t be underestimated. The goal here is to optimize a business that is found in the search engines. These tools are: Social Media, Blogging for rating and reviews, listings, etc. First, Social Media gets the name of any business out there. Then the Social Media outlets help to prospect customers in finding information about different products. Karina Tama said, "Customers look for solutions not for products. Currently, the consuming economy is moving based on brand recognition, customer satisfaction, and feedback from prior consumers". The social presence plays an important role for local businesses. Today, it will really help to boost any Local SEO Tips. Second, the creation of blog inner page in the business website will drive traffic because fresh content is part of the new Google algorithm. Having blogs posting several times a week will pro...

By Karina Tama If you receive a call from a prospect and the customer asks for security devices, such as video surveillance, climate control units, and more, it’s possible that the person wants to book a unit in your self-storage facility. Nowadays, many storage businesses are losing customers due to the fact that the sales people don't do their job the right way. The Infographics have shown that 43% of all search connected conversion happens over the phone. 65% that take advantage of the business considers the phone calls their highest quality lead supply. Also, there is a 10% (percent) increase in clicks through rates for pay–per-click ads with a number. Crucialclicks.com is concerned about the important needs of our customers. Self-Storage Businesses close their deals 30% of the times over the phone. That’s why we have a great product in our portfolio called “Call Tracking Phone Number” . This is a great tool that is needed now so that you don't lose customers. For ...

By Karina Tama In college towns students will need an area to keep their belongings once the semester ends. Spring is usually a high season for self-storage business. Many managers want to take advantage of this time to increase profitability once their leases are up. The question is: how can Self-Storage Business maximize its profitability? The first step to take is to update the website. Having a good layout and organized website will make the navigation easy to use. The home page should display information to contact the Self-Storage facility with a list of locations. This is the most important information that needs to be given. Acquiring online marketing software that allows customers to reserve online. This will be very helpful to customers who want information updated in real time. Nowadays, people want to do everything online. The old fashion way of getting customers by phone directories is not used anymore. Furthermore to have a mobile site will really increase the s...

The Importance of Social Media in The Self-Storage Business Self -Storage Businesses need to start integrating social media into their marketing plan. Social Presence is important to be seen as a trustful service provider. Self Storage Business can use Social Media outlets to build a massive and aggressive campaign to get customers. Furthermore, Social Media has to be managed by an expert who will engage the audience, will build respect and will maintain potential customers informed. Building a massive and aggressive campaign takes time. When it is done the right way a Social Media Specialist will generate ROI. Self Storage Operators have not given the importance needed to the social outlets. This attitude can jeopardize the business. Many Businesses stick with the traditional marketing as phone directories and attending phone calls. But Social Media can be used in a more productive way to give information, prices, specials, and so on. Nevertheless, Social Media can also g...