During the first week of October 2014, your team at CrucialClicks.com visited the Big Apple to attend the Search Marketing Expo - East 2014 conference. We attend the Search Marketing Expo, annually, to brush up on our search marketing skills. We attend to discover changes in the marketing landscape and to learn best practices. We apply this knowledge to enhance our products and services on behalf of our current and future customers. Each year, a wide range of topics are covered. This year’s topics include the latest Google Search algorithm updates, how to find hidden potential keywords, new Twitter and Facebook technologies, schema and rich snippets, Google+ Places, site auditing, and much more. Here are some of our key takeaways from the conference: SEO is not a project, it’s an ongoing exercise. Become a trusted expert. Social is discovery; Search is validation. Google’s true market share is 86%, based on aggregated analytical results gathered by many SEO leade...