By Karina Tama SEO Basics are crucial for your website . Many people don’t give importance to this step when building a website. However, you have to start with SEO Basics to help position your website properly to get higher ranking in the search engines, thus making it possible for more people to find your site. We will go over the following in this chapter: Title Tags, Meta Descriptions, and Heading Tags. Title Tags are really important to use. You have to use a main keyword and variations in each page. The main keyword and set of variations need to be different per page. You should not pretend to trick the search engines by using the same main keyword in several pages. The written content of your website has to flow naturally and be clear. You first write for the audience than for the search engine. You need to avoid stuffing your title tags with a bunch of keywords. It’s really bad to have your titles spammed. On the other hand, Google used to display 70 characters of a titl...

By Karina Tama Social Marketing shows that including social media marketing in our marketing efforts will bring results, engage the audience, and create success. Social Media will inform your active customers about updates in your products or services. It will also educate the audience about your company. By educating the audience, it will bring new followers, fans, and leads. Social Marketing will empower your credibility by turning your customers into powerful brand advocates. This will engage them in peer-to-peer sharing and influence marketing. Using different outlets such as Facebook , Pinterest, Twitter, and YouTube will create visibility for your brand or company. Therefore, stay focused and choose the right outlets for your business. For example, if you sell shoes, it’s a must for your company to use Pinterest and Instagram, or if you sell services such as Internet Marketing, it’s a must to write blogs , create video tutorials, and images. Example of Social Media...

By Karina Tama CrucialClicks.com , leaders in Internet Marketing, is excited to announce that they have been selected to host an exclusive Google Partners Connect Event in Coral Spring, FL. The FREE event (link removed) aimed to educate business owners about how to best leverage their online presence and increase brand awareness across digital platforms. Local Business Owners of all industries located in Broward, Dade and Palm Beach Counties are welcome to attend. A panel of three top executives from Google Arjan Dijk, Fred Vallaeys and Ben Wood will be sharing their ideas on how to grow your businesses online. Arjan Dijk, VP, Global Small Business Marketing - Arjan , author of The Small Think Big Book, will share unique insights, inspirational stories, and actionable ideas to help small businesses thrive in a hyper-connected marketplace. Fred Vallaeys, Google AdWords Evangelist - Fred will examine how businesses can navigate online advertising and expand their online presen...

By Karina Tama Are you thinking to implement Facebook Ads for your business? How to use it? Boost vs. Promote? It depends on the goals that you want to reach. Do you want to get likes and followers that eventually will convert into leads? Or you want to drive traffic to your website? The answer would be what's best for your business. Most of the marketers choose Boost a post because it’s the easiest way. However, my personal opinion is to Promote a post. Here I will show you in detail the steps with the pros and cons of both options. Boost or Promote, what should I do? Boost a Post works in the following way. Just by clicking Boost a Post in the lower right corner, you can Boost your post. When you click “boost your post”, it will show you a new window where you can choose to push your post to: people who like your page and their friends or people you choose through targeting. I will recommend the second option, you don’t want to push your post to people who are alrea...

By Karina Tama Do you want to have a Social Media advantage over your competitors? The use of Explainer Videos can give you that advantage and get you more customers. Why? Customers are not looking for products. They need solutions. Explainer Videos as it’s called explains how to solve a problem. It’s important to be specific and create a story to engage the audience. A video is the most powerful tool in Social Media. Your business needs to use this form of social media content in order to engage the right audience and get customers. We can visualize an example of an Explainer Video here with Jerry. Jerry is a small business owner, but he is unhappy. He thinks the Internet can help him grow his business, but: He can’t find his reviews He is missing from Search Engines He does not understand Social Media Jerry needs a total digital solution. We can offer him one. With Our leading Reputation Management Toolkit he can: Check online business listings Find review...

By Karina Tama Colors evoke emotions and feeling. The use of colors in marketing is an important part for your Brand. There are colors that work better than others in Marketing. How Colors affect your Brand? Here are few interesting information about it. First, the colors your company uses establishes your Brand. The decision is, what color fits my business? Well, there are different colors that transmit different feelings. For example: Green is associated with calm, security and money. Blue is used for the medical and Internet industry. Brown is related with ruggedness. Purple evokes sophistication. White is seemed as a clear, simple and pure. The logo of your company can also use the colors of your industry. As an example: Burger King and McDonald’s the two giants in the fast food business used the same colors; Yellow and Red. Yellow represents happiness, this is sending a message to consumers that eating at McDonald's is a fun experience. On the other hand, Red evokes e...

By Karina Tama Here are this week's latest updates in Social Media. Enjoy reading and take advantage of the amazing things that are happening now! Facebook Facebook’s new feature: with a single click you can manage your groups "NEW Facebook feature: Manage the Groups you Admin with a single click" Announcing FB Newswire "Today, we're excited to announce FB Newswire, a resource that will make it easier for journalists and newsrooms to find, share and embed newsworthy content from Facebook in the media they produce." Facebook Nearby Friends "If you turn on Nearby Friends, you'll occasionally be notified when friends are nearby, so you can get in touch with them and meet up" LinkedIn LinkedIn Launches Sponsored Updates API and Partner Programs "Sponsored Updates Partners help companies improve the ROI for their campaigns" LinkedIn announced Certified Content Partners "They help connect companies with publis...

By Karina Tama Everybody wants to engage their audience through Social Media . There are several ways of doing it such as: creating a bond, providing content with interesting writing (Blogs), giving prizes to get leads and so on. It sounds easy, but it isn’t. Nobody has the magic formula to get results from Social Media. There are so many outlets. Which one is the right fit for your industry? How to help my company that sells software in Pinterest ? How to get followers on Instagram ? People write about these topics all the time, but we will only know that what works for each industry is when we try. So, let's try several tips and see how we engage the audience in the most consistent way. Sean Gardner, said “Social Media is not just an activity; it is an investment of valuable time and resources.” Getting followers and likes are important. Finding the right keywords while writing content to be indexed by the search engines can also help SEO . But the reality is: we need con...

By Karina Tama Do you need better exposure on LinkedIn? You have a profile on LinkedIn, but you are not getting what you have expected? Here I will teach you a few tips that will help you to increase your exposure on LinkedIn. LinkedIn is a social network outlet where we can reach business owners, managers, decision makers and more important people. This social media outlet can also help you generate leads, interact with networks, and maintain a social presence. You should take advantage of this amazing tool like LinkedIn, and invest more time creating and editing your profile. You have to look professional by using a picture that speaks for you and the job you do. For example, if you are a public speaker, then you should post a picture when you are giving a speech in a conference room with an audience. Moreover, you must write all your information about your education, job experiences, certifications, volunteer experience, etc. In addition, you need to use the headline resource...

There are a few things that are really important about a successful Local SEO Tips . We have to add other marketing tools which can’t be underestimated. The goal here is to optimize a business that is found in the search engines. These tools are: Social Media, Blogging for rating and reviews, listings, etc. First, Social Media gets the name of any business out there. Then the Social Media outlets help to prospect customers in finding information about different products. Karina Tama said, "Customers look for solutions not for products. Currently, the consuming economy is moving based on brand recognition, customer satisfaction, and feedback from prior consumers". The social presence plays an important role for local businesses. Today, it will really help to boost any Local SEO Tips. Second, the creation of blog inner page in the business website will drive traffic because fresh content is part of the new Google algorithm. Having blogs posting several times a week will pro...

By Karina Tama Consumers on the Internet are growing so fast. Self-storage operators are more likely to invest in Internet marketing to boost their rents and maximize their profits. SEO (search engine optimization) is in constant change that it needs to be done by experts. Social Media is also a great Internet marketing tool that can’t be left behind. Facebook, Twitter and other paid ads are also improving the ranks of the websites. Internet marketing is a must tool for all kinds of business and it can’t be ignored in the Self-Storage niche. First, the SEO is one of the most important tools of Internet marketing. Self-Storage owns the website which has to be optimized with the latest language so that it can be indexed by search engines such as: Google, Yahoo, Bing, etc. Internet marketing is the one in charge of this task. Traditional marketing such as the Yellow Pages and the phone are still used today, but the majority of people use the Internet to purchase a product or servi...

By Karina Tama If you receive a call from a prospect and the customer asks for security devices, such as video surveillance, climate control units, and more, it’s possible that the person wants to book a unit in your self-storage facility. Nowadays, many storage businesses are losing customers due to the fact that the sales people don't do their job the right way. The Infographics have shown that 43% of all search connected conversion happens over the phone. 65% that take advantage of the business considers the phone calls their highest quality lead supply. Also, there is a 10% (percent) increase in clicks through rates for pay–per-click ads with a number. Crucialclicks.com is concerned about the important needs of our customers. Self-Storage Businesses close their deals 30% of the times over the phone. That’s why we have a great product in our portfolio called “Call Tracking Phone Number” . This is a great tool that is needed now so that you don't lose customers. For ...