By Karina Tama Are you thinking to implement Facebook Ads for your business? How to use it? Boost vs. Promote? It depends on the goals that you want to reach. Do you want to get likes and followers that eventually will convert into leads? Or you want to drive traffic to your website? The answer would be what's best for your business. Most of the marketers choose Boost a post because it’s the easiest way. However, my personal opinion is to Promote a post. Here I will show you in detail the steps with the pros and cons of both options. Boost or Promote, what should I do? Boost a Post works in the following way. Just by clicking Boost a Post in the lower right corner, you can Boost your post. When you click “boost your post”, it will show you a new window where you can choose to push your post to: people who like your page and their friends or people you choose through targeting. I will recommend the second option, you don’t want to push your post to people who are alrea...