By Karina Tama Are you thinking to implement Facebook Ads for your business? How to use it? Boost vs. Promote? It depends on the goals that you want to reach. Do you want to get likes and followers that eventually will convert into leads? Or you want to drive traffic to your website? The answer would be what's best for your business. Most of the marketers choose Boost a post because it’s the easiest way. However, my personal opinion is to Promote a post. Here I will show you in detail the steps with the pros and cons of both options. Boost or Promote, what should I do? Boost a Post works in the following way. Just by clicking Boost a Post in the lower right corner, you can Boost your post. When you click “boost your post”, it will show you a new window where you can choose to push your post to: people who like your page and their friends or people you choose through targeting. I will recommend the second option, you don’t want to push your post to people who are alrea...

By Karina Tama Everybody wants to engage their audience through Social Media . There are several ways of doing it such as: creating a bond, providing content with interesting writing (Blogs), giving prizes to get leads and so on. It sounds easy, but it isn’t. Nobody has the magic formula to get results from Social Media. There are so many outlets. Which one is the right fit for your industry? How to help my company that sells software in Pinterest ? How to get followers on Instagram ? People write about these topics all the time, but we will only know that what works for each industry is when we try. So, let's try several tips and see how we engage the audience in the most consistent way. Sean Gardner, said “Social Media is not just an activity; it is an investment of valuable time and resources.” Getting followers and likes are important. Finding the right keywords while writing content to be indexed by the search engines can also help SEO . But the reality is: we need con...