Red, White & Blue! How colors affect your Brand?

By Karina Tama

Colors evoke emotions and feeling. The use of colors in marketing is an important part for your Brand. There are colors that work better than others in Marketing. How Colors affect your Brand? Here are few interesting information about it.

First, the colors your company uses establishes your Brand. The decision is, what color fits my business? Well, there are different colors that transmit different feelings. For example: Green is associated with calm, security and money. Blue is used for the medical and Internet industry. Brown is related with ruggedness. Purple evokes sophistication. White is seemed as a clear, simple and pure.

The logo of your company can also use the colors of your industry. As an example: Burger King and McDonald’s the two giants in the fast food business used the same colors; Yellow and Red. Yellow represents happiness, this is sending a message to consumers that eating at McDonald's is a fun experience. On the other hand, Red evokes energy and excitement. These two colors are a unique mix that had established the fast food industry.

Research has shown that “People make up their minds within 90 seconds of their initial interactions with either people or products” The impact of colors in your Brand is relevant. You want to own a business that attracts your target market. Colors are directly connected with feeling, experience and many times with culture.

As a result, choosing the right color for your brand will generates Brand Recognition. Your logo colors has to match with your Brand’s colors. Think carefully, read about the meaning of colors on marketing. Take a look at the industry and your competitors before you decide the colors that fit your Brand. I am sure you will do a great job in this new adventure.

"'Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways"
Oscar Wilde


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