What is Online Reputation Management?

By Karina Tama

Are bad reviews destroying your business reputation? Reputation Management for your business is a must! Do you know how much a customer can cost you? Can your business afford to lose repeating and new customers due to bad reviews and harmful comments on the Internet? I am sure the answer is NO.

So let’s go over this subject in depth! What is Online Reputation Management? We will do an easy exercise, Google your company’s name, brand and products.

What do you see? Do you like what you see? Do you see something negative or you can’t find your business name in the search results? After you get your results or answers you will realize the importance of reputation management? If you see any bad comments or reviews, you need to take action in order to respond to harmful posts. If you don’t find your business on the Internet, you will need to update your business listing.

Online Reputation Management involves everything about establishing trust in your business, brand and products. This also includes your credibility and authority. You can’t afford to lose your business credibility from other people. This is why it’s very important to use a Reputation Management tool.

Here are some ways to manage your Business Reputation:

Well, this is work that demands a lot of time and dedication. You have to periodically check your listings in all the directories to see if your business information such as: address, phone, office hours, and email address are accurate and updated. Then you can use Google Alerts to check when someone on the Internet is talking about your business. Still, I don’t think it will be enough since there are thousands of blogs, social media outlets, forums and more out there. At this point, anyone can reference your business in a positive or negative way.

I will recommend you to use Reputation Management Software. ReputationRepo™ is one of the best. It is powered by CrucialClicks, an Internet Marketing Company that you can count on for authority and credibility. You can sign up for a 30-Day Free Trial and start managing your online reputation. After a month it will only cost $29.95 a month to keep the services and you will have it all in one place. You can monitor your local listings, compare your online presence to your competitors, and see what your customers are saying about you on review and social media sites. Your business has value and its worth to have a tool like ReputationRepo™. You should remember that it takes many years to build trust and it can be lost in seconds.

I know you will love to be on top of your business name. Let me know your insights with the Reputation Management tool.

"Your reputation is more important than your paycheck, and your integrity is worth more than your career".
-Ryan Freitas-


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